Complete Marketing Support
A dynamic suite of tools, resources, and consultative guidance helps you differentiate your business and elevate your brand and reputation.
A marketing road map with personalized guidance
Promote your brand promise with maximum impact to attract prospects, retain clients, and deepen relationships. Your Commonwealth Brand Studio® dashboard puts tools, content, and support at your fingertips. And consultants provide strategic and tactical advice for developing a compelling brand story and website that sets you apart.
Build your marketing strategy
Strategy Builder, an interactive application within Commonwealth Brand Studio, aligns your business and marketing goals, creating strategy and tactics that are right for you.
- Develop your brand positioning and identify key target audiences.
- Download a model marketing plan that you can customize.
- Access educational articles and videos that guide your efforts.
Video: How JoanAnn and her team strengthened their marketing to better connect with clients
JoanAnn Natola, AIF®, and her partners revitalized their brand to attract the right clients. A multipronged approach proposed by our Advisor Marketing team was a turning point. Watch the video.
Access turnkey materials that are customizable
Studio Toolkit is our self-serve marketing content library within Commonwealth Brand Studio that gives you direct access to materials such as client worksheets, articles of interest bundles, monthly market commentaries, newsletters, and research. With it, you can:
- Instantly personalize Commonwealth-provided content with your name, contact information, logo, and disclosures
- Use it to populate a regular and consistent communication stream across email, social media, your website, and more to keep your firm top of mind
- Educate clients and prospects with valuable collateral, printed or digitally, that addresses their concerns about their financial future
If I'm jumping into a last-minute meeting with a client or prospect, I know I can always find documents or presentations that are compliance-approved on almost any financial topic! In this fast-paced world, it's important to be able to have these sorts of resources at your fingertips.
Looking to step up your marketing efforts?
Get strategic guidance
Tap our consultants for help developing your brand and creating an engaging experience for your target audience.
"Thank you to everyone for helping create this amazing brand and business. I am so grateful for all of you."
Dana Pollard, CFP®, CEO and Principal, Lumitas
with Commonwealth since 2022
- Leverage your core strengths and reinforce your value to clients.
- Get strategic advice to help you put your marketing plan into action.
- Access professional creative support for naming your firm and designing a custom logo.
Design a website with impact
Turn your website into a marketing centerpiece that stands out. Consultants work with you from start to finish to provide full-service strategic direction and site development.
- Build a strong digital identity with strategic positioning and key messaging.
- Reinforce your brand with professional design and writing.
- Optimize your website with quality assurance and responsive design testing.
