Commonwealth Announces CRM 4.0Commonwealth Financial Network® releases latest iteration of proprietary contact management system
Waltham, MA (May 18, 2010)—Commonwealth Financial Network has released Commonwealth CRM 4.0, the latest version of the independent broker/dealer–RIA’s proprietary contact management system. In response to advisor feedback, enhancements include an updated, fully integrated Web-based Advanced Calendar, two-way wireless synchronization functionality, an improved Mail Merge system, and a redesigned interface. Commonwealth CRM 4.0 provides a more user-friendly experience for managing the day-to-day tasks within an office.
“Each piece of client information we need throughout the day is organized and managed via the new Commonwealth CRM,” said Michael Cano, Commonwealth advisor and founder and principal of Cano Wealth Strategies, LLC. “The system has allowed us to transition to a paperless office and has drastically improved our office’s efficiency and productivity. Now, when a client calls, we can quickly look up the most recent letter, e-mail, or form we sent—instead of putting the client on hold and shuffling through a hard-copy file.”
The Web-based Advanced Calendar leverages the best parts of Google, Yahoo!, and Microsoft Outlook calendars—allowing an office to share one centralized calendar and expanding right-click functionality for a more streamlined workflow. With the “quick scheduler,” advisors can drag their mouse across a time slot and type in a subject line to set up a new activity quickly. Appointments can be moved simply by dragging them around the calendar, and advisors have the option of noting important client dates—including start dates, wedding anniversaries, and birthdays—right on their calendar.
“Desktop systems often suffer from performance issues when multiple people try to share calendars in an office and can bog down an advisor’s computer,” said Darren Tedesco, vice president of innovation and strategy at Commonwealth. “Our Web-based system was designed for multiple users—allowing advisors to view all activities and schedules across an entire office.”
The new synchronization engine automatically tracks all changes made in a handheld device, Microsoft Outlook, Client360°® (Commonwealth’s proprietary client management portal), and Commonwealth CRM. For example, when an advisor changes a client phone number on an iPhone, contact information in Outlook and Commonwealth CRM is immediately updated for everyone in the office to see. Inbound and outbound e-mails are linked automatically to the appropriate household.
“Our new synchronization engine removes the need for advisors to run everything though Outlook and allows them to focus on entering data wherever it is most efficient for their business,” said Tedesco.
View a sampling of screenshots from Commonwealth CRM 4.0.
About Commonwealth Financial Network
Founded in 1979, Commonwealth Financial Network, member FINRA/SIPC, and a registered investment adviser, is a leading, privately owned independent broker/dealer, with offices in Waltham, Massachusetts, and San Diego, California. The firm supports more than 1,200 independent registered representatives nationwide and makes available a comprehensive array of financial products and services. For more information, please visit www.commonwealth.com