Fiction: Investors should abide by the maxim, "Buy low, sell high."

Fact: Everyone wants to find investments that sell dirt cheap and then skyrocket to astronomical values. While this can happen, you're more likely to find good quality investments with good track records that are priced accordingly. Many investors might be well-served to abide by a different maxim: "Buy high, sell higher." How you invest will depend on things like your goals, risk tolerance, and financial situation.


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